Are you new to personal branding? Online personal branding is the future of marketing, and it is a great way to tell a wider audience all about your business and yourself. The more that people see you showing up online, the more likely they will be to engage with what you are promoting. Starting a strategy online can be overwhelming, so here are 3 common fears debunked!
But people will judge me!
Posting online involves vulnerability. This is because you are being brave in opening up to others and showing parts of your life and personality on much larger platforms. This can make you feel worried that others will judge your content. It’s important to not be held back by the opinions of others – real friends will support your content no matter what. You also never know how many people you will be inspiring in the process. Do what others aren’t willing to do!
I struggle posting about myself!
Social media is designed for updates about people’s lives – people follow you because they want to see your content! It can feel unnatural to post more than usual, especially at the beginning, but this is the best step to building a community and a brand. We are in the era of influencers sharing their lives online, and that’s the exact reason that people follow them. Influence, inspire and entertain others! How will people learn about you and your brand if you aren’t showcasing it online?
I’m not the right person for personal branding!
There is no such thing as the ‘perfect person’ for personal branding. You’re not too old, or too introverted, or too inexperienced. Everyone can relate to someone, and that’s where your community is! Posting your highs and lows throughout the week is a great way to get people engaged with your content. Every social media platform offers different audiences, so find the one that’s right for you. Whether you prefer videos, photos or written content – expressing yourself online helps others see what you and your brand have to offer. Be unique with your content and use your personal quirks to your advantage – you will fall short trying to copy others.
Don’t be afraid to show up online – opportunities will come your way the more you show the face, story and journey behind your brand. Social media is changing the way people shop – so get involved!
If you have any questions about setting up online contact us – info@future-cloud.co.uk or hello@quirq.co.uk!
