In today’s digital world, video content is everywhere. From YouTube and TikTok to Instagram Reels and LinkedIn clips, video seems to be the most powerful way to share your message or story. If you’re thinking about creating online video content, it’s never been a better time to start. But with so much competition, how do you stand out?
Whether you’re hoping to grow a personal brand, promote your business, or just have fun, here are our four essential steps to get you started and what helped us:
1. Find your niche
The first and most important step is defining what your content is about.
There’s no shortage of content out there, which means your audience has options. The key to standing out is creating videos that serve a specific purpose for a specific group of people. This doesn’t mean boxing yourself in, it means becoming known for something clear and valuable.
Ask yourself:
- What do I enjoy talking about or demonstrating?
- What knowledge or experience can I share that would help others?
- Who am I trying to reach and how can I speak to their needs?
Once you find your niche, your content will become more focused and easier to produce, and your audience will know exactly what to expect from you which builds that community.
2. Engage With Your Audience
Once you start posting, don’t just post and disappear, stay engaged. Building a community around your content is just as important as creating the videos themselves.
Here’s how you can do that:
- Respond to comments and DMs
- Ask questions in your videos to encourage interaction
- Use polls or Q&As on platforms like Instagram and TikTok to get feedback and ideas
- Watch what your audience engages with the most and create more of that
The more you engage, the more connected your audience will feel. And that leads to better reach, stronger relationships, and a clearer understanding of what your viewers want to see.
3. Practise
The second step is all about consistency and confidence and both come through practise.
Creating video content doesn’t mean you need to be a professional presenter or own expensive gear. In fact, most people start with just a phone, a quiet space, and a few free editing tools.
It’s perfectly okay for your first few videos to be rough around the edges. What matters is that you make that start.
Tips for getting comfortable on camera:
- Record short clips regularly, even if you don’t plan to post them
- Focus on natural, conversational delivery, don’t try to sound perfect
- Watch your footage back and make small improvements each time
Free editing tools like CapCut, InShot, or even Canva are excellent for polishing your clips without the need for advanced skills. Lighting and sound also make a big difference, use natural daylight where possible and invest in a basic microphone if you can.
4.Plan
The final step, and the one that keeps you going, is planning. One of the biggest reasons people stop creating video is feeling stuck for ideas or not knowing what to talk about. Planning helps avoid both.
We think a simple content calendar, or a basic spreadsheet helps you map out ideas ahead of time.
What to include in your plan:
- Topics or titles you want to cover
- Filming and editing days
- Posting schedule for each platform (YouTube, TikTok, Instagram, etc.)
Final thoughts
Creating video content for your social media platforms isn’t going to be easy to begin with and can in fact feel quite uncomfortable until you get used to it. Now is the time to get started with video, grow your online presence, and allow your business to stand out.
Get in touch if you have any other questions around creating video content for social media.
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